Meet Rachelle Dever

Founder of Wired To Serve | Entrepreneur | Business Strategist | Executive Coach | Advocate for Small Business Owners

Rachelle Dever’s personal purpose is simple yet powerful: To make a difference and inspire others to do the same. Guided by this mission, she has built a storied career as an entrepreneur, business strategist, executive coach, and advocate for small business owners seeking to scale. Known for building concepts from the ground up and revitalizing brands with clarity and purpose, Rachelle translates extensive executive leadership experience into scalable strategies that deliver distinctive, branded experiences.

Rachelle Dever’s personal purpose is simple yet powerful: To make a difference and inspire others to do the same. Guided by this mission, she has built a storied career as an entrepreneur, business strategist, executive coach, and advocate for small business owners seeking to scale. Known for building concepts from the ground up and revitalizing brands with clarity and purpose, Rachelle translates extensive executive leadership experience into scalable strategies that deliver distinctive, branded experiences.

An avid learner, Rachelle holds Executive Leadership Certifications from Cornell and Yale Universities and earned her degree in English from Reinhardt University. Her professional journey includes leadership roles at Popeyes Louisiana Kitchen, IHG – Holiday Inn, Signature Flight, and Cricut. In addition to her work, she serves as Vice Chair of NextUp Atlanta, a mission close to her heart: advancing women in business.

Leveraging her vast experience, Rachelle founded Wired To Serve, a business consulting agency focused on brand strategy, leadership clarity, and business growth. She also serves as the Executive Strategist for Dame Law, P.C., working with C-Suite clients to help them realize their business goals and dreams. As an executive coach, she helps leaders define their purpose, clarify their message, and move forward with confidence and impact.

Rachelle’s work is rooted in service. Whether advising executives, coaching entrepreneurs, or helping small business owners scale with clarity and confidence, she is committed to helping leaders turn vision into strategy, strategy into action, and action into meaningful impact. She is here to serve those ready to grow with purpose, lead with authenticity, and build brands that leave a lasting impression.